Branded experience

Initial research

Generating popup ideas

Initial mood board
Seventh Generation’s mission is to live sustainably now in order to surface a healthy future for at least seven more generations. This is a concept that must involved younger people who are a part of and responsible for future generations. However, due to the existing product lines and marketing, the audience was primarily parents (esp. mothers). With this space, I wanted to rope in younger people as the new target audience.

  • Would young people be interested in a lecture series? What factors could you consider to entice them?

Final space development

New mood boards and sourcing

  • 3 pledging structures/boxes
  • 1 registration structure
  • 1 camping equipment storage/distribution structure

Final idea